Notifying users of unclear subscription pages
Unclear mobile subscriptions
Picture this: Andrea is browsing the web on a mobile connection to access a gaming page and they’re presented with a page that asks them for their mobile phone details.
They fill in the blanks with their mobile number and press Continue, and get access to the content.
Clearer billing information for Chrome users
We want to make sure Chrome users understand when they are going through a billing flow and trust that they’ll be able to make informed decisions while browsing the web.
- Is the billing information visible and obvious to users? For example, adding no subscription information on the subscription page or hiding the information is a bad start because users should have access to the information when agreeing to subscribe.
- Can customers easily see the costs they’re going to incur before accepting the terms? For example, displaying the billing information in grey characters over a grey background, therefore making it less readable, is not considered a good user practice.
- Is the fee structure easily understandable? For example, the formula presented to explain how the cost of the service will be determined should be as simple and straightforward as possible.
If Chrome detects pages that don’t provide sufficient billing information to users, the following warning will be displayed to the user on Chrome mobile, Chrome desktop and Android’s WebView:
The warning will be shown to users entering unclear billing pages.
If your billing service takes users through a clearly visible and understandable billing process as described in our best practices, you don’t need to make any changes. Also, the new warning in Chrome doesn’t impact your website’s ranking in Google Search.
Posted by Emily Schechter, Chrome Security, Giacomo Gnecchi Ruscone & Badr Salmi El Idrissi, Trust & Safety